Motoring & consumer advice

A world-record driver.
A story every motorist can use.

Kevin BookerEfficient-driving record holder

Kevin Booker’s fuel-saving expertise became a practical consumer story, supported by Dacia research and everyday driving tips. The angle connected specialist knowledge with a question many readers were already asking: how can I make each tank go further?

01 / THE EXPERTISE

A perspective worth hearing.

The source story identified Booker as the holder of six Guinness World Records for efficient driving. His experience gave the newsroom a specific, relevant perspective to build around.

02 / THE ANGLE

What made it a story.

The story focused on useful habits, including anticipating traffic, removing unnecessary weight and keeping tyres maintained. Research and a real-world vehicle test supplied supporting context. Individual savings depend on the driver, vehicle and conditions.

03 / THE NEWSROOM

From insight to coverage.

Jam Press packaged the expert advice, supporting research and imagery into an editorial story for publishers. CoverageBook recorded four articles and a separate social post for the Dacia campaign.

THE PUBLISHED WORK

Read the coverage.

ExpressView the published story ↗Daily StarView the published story ↗Manchester Evening NewsView the published story ↗AOLView the published story ↗

A clear consumer question and practical specialist advice can give a story a useful, timely angle.

These are past JAM results. Each outlet makes its own publication decisions; coverage is not guaranteed.