Retail & lifestyle

From sneaker culture
to the national press.

Zach BerkowitzHigh Fidelity co-founder

High Fidelity co-founder Zach Berkowitz shared his knowledge of collectable trainers in a Jam Press story. His first-hand experience supplied a distinctive perspective on sneaker culture and the resale market.

01 / THE EXPERTISE

A perspective worth hearing.

The original interview identified Berkowitz as a co-founder of High Fidelity and described his experience collecting and selling trainers. The story drew on that specific background rather than presenting him as a general financial adviser.

02 / THE ANGLE

What made it a story.

The newsroom used recognisable shoes and a focused specialist perspective to make a niche subject accessible to a wider audience. The historical story included market commentary; this case study makes no recommendation about investment returns.

03 / THE NEWSROOM

From insight to coverage.

The expert-led story appeared in MailOnline and as an Independent TV feature. Both pieces are recorded in JAM’s Personal Branding PR coverage report.

THE PUBLISHED WORK

Read the coverage.

Independent TVView the published story ↗MailOnlineView the published story ↗

A narrow area of expertise can become a broader lifestyle story when the insight is concrete and accessible.

These are past JAM results. Each outlet makes its own publication decisions; coverage is not guaranteed.